In this 90-minute workshop, Jon shows how most businesses today make major marketing mistakes, instead of focusing on proven tactics to immediately drive more customer traffic and sales in their doors. Attendees of this session will also learn: • How to create free publicity opportunities to get your business in newspapers, magazines, television and online • How to target and attract your most profitable customers • How to draw more customers to your business, even if your location is not ideal • How to get a customer to love your business in the first 7 seconds after they enter your doors • How to “Hook” a customer into seeing that your business is the place to buy the product or service you offer, with the 3 step technique of “Product Spotlighting”
“The Destination BootCamp workshop was time well spent. As a result of the workshop we are working on a cohesive advertising/branding campaign and creating new and unique destination ideas for our business. We are also implementing new social media strategies. Schallert knows small business and teaches strategies that even the smallest business can affordably implement.” George Blincoe – Dillon Dam Brewery
